From: PEACE OF STAGE, LLC
Contact: DKC Public Relations
Bruce Bobbins / Alison Dyer
PEACE OF STAGE’S ‘STARDUST FOR PEACE’ CAMPAIGN HONORS THE SPIRIT & ACTIVISM OF MUSIC’S MOST ICONIC FESTIVAL
‘Stardust’ bottles contain sawdust from the original stage at the Woodstock music festival; Portion of sales will benefit five charities
NEW YORK, April 18, 2019 - The hit song “Woodstock” immortalized the greatest music festival of all time with the lyrics “. . .I'm going down to Yasgur's Farm, gonna join in a rock and roll band. . . we are stardust, we are golden.”
To honor the Golden Anniversary of that remarkable concert, Peace of Stage, LLC – which owns the original stage from the Woodstock festival – has launched the Stardust for Peace campaign to raise awareness and support causes that reflect both the zeitgeist of those times and continue to resonate today.
Through the campaign, Peace of Stage will sell Stardust - collectible small glass bottles of sawdust created from the stage flooring - for $19.69 each through its website, www.peaceofstage.com. Each bottle sold will benefit each of five charities with a $3 contribution.
Beneficiaries of the campaign are:
- Orange Ribbons for Jaime (named in honor of Jaime Guttenberg, a victim of the Parkland High School mass shooting, and dedicated to promoting common sense gun reforms)
- Feed the Children (an international nonprofit dedicated to feeding hungry kids)
- WhyHunger (works to end hunger and advance the human right to nutritious food around the world)
- The Jed Foundation (JED) (dedicated to protecting the emotional health and preventing suicide for our nation's teens and young adults)
- Vietnam Veterans Memorial Fund (in honor of the 58,220 troops who made the ultimate sacrifice)
Steve Gold, the co-founder of Peace of Stage who attended the festival as a 15-year-old, said, “The festival is one of the single most defining music moments in our history. And it continues to have a profound impact 50 years later with a message of peace and love as relevant and important now as it has always been.”
Gold, who rediscovered the original stage a few years ago in an overgrown section of an upstate New York bungalow colony where it had been used as a paddleball court, explained, “In honoring that spirit, when we decided to sell the small bottles of the stage sawdust, it was important that we use some of the proceeds to benefit causes that bridge generations.
“Orange Ribbons For Jaime is happy to be a part of the Peace of Stage Stardust for Peace Campaign,” said Jaime’s father, Fred Guttenberg. “Being recognized as one of their five charities is a great honor. Fifty years have passed since the festival, and we are hoping for more peace over the next 50 years.” www.orangeribbonsforjaime.org
“Just as the Woodstock Music Festival was a symbol for hope and peace, Feed the Children exists to provide hope and resources to those without life’s essentials,” said Joe Allegro, senior director of corporate partnerships. “We are thrilled and honored to be included as a charity component to the Peace of Stage organization. Childhood hunger is a huge issue. We believe it will take all of us working together to defeat it and to a world where no child goes to bed hungry.” www.feedthechildren.org
“Music has long held the power to fuel social change and it’s part of WhyHunger’s origin story. Since our founding by Harry Chapin, we have mobilized artists and their fans to raise funds, build awareness and spark action,” said Noreen Springstead, executive director. “Although Woodstock was 50 years ago, we are still fighting for many of the same ideals today. We are honored to be a beneficiary of ‘Peace of Stage,’ using the funds raised to strike at the root of hunger and build a just world where everyone has the right to nutritious food.” www.whyhunger.org
“With half a million fans on a rainy field, the Woodstock festival was the landmark event at which a generation of young people embraced the value of looking after one another for the health of the entire community. In 1969, very few people recognized the suicide risks and emotional health challenges facing students, and even less was known about how to protect teens,” said Larry Lieberman, a board member of The Jed Foundation (JED). "Today, JED is proud to be on the forefront of teen and young adult mental health and is grateful to receive the support of those celebrating the 50th anniversary of this social milestone." www.jedfoundation.org
In addition to the Stardust for Peace glass bottles, Peace of Stage is selling Collectibles with pieces of the stage flooring and Peace Pendants made from stage floor remnants. The Stage Frame comes with a four-square-inch piece of stage, and the Stage Cube features a nine-square-inch piece of stage.
For more information, visit www.peaceofstage.com.